In order to accelerate the pace of development of Wuzhou enterprises, enhance the comprehensive strength of enterprises, improve the visibility and influence of enterprises, and enhance the competitiveness of products. On July 29, Kunlun Positioning "Positioning - Business required course 1" training class was held in Wuzhou Jinhai Stainless Steel Co., LTD. The organizer Wuzhou Guangdong Chamber of Commerce and Wuzhou Golf Association members participated in the activity.

Wang Wenhui, president of Wuzhou Guangdong Chamber of Commerce and President of Jinhai Stainless Steel Group, welcomed the entrepreneurs who attended the training course during their busy schedule and thanked Li Xiaoyong, a special invited lecturer of Kunlun Positioning. I hope you can apply what you learn in this training course to promote actual results and help enterprises to achieve stability and long-term development.

Li Xiaoyong explained what strategy is and the importance of strategy in the development of enterprises from a variety of perspectives, emphasizing that strategy is to help enterprises find the first place. At the same time, through various industry case stories, the strategic positioning theory is refined and simplified, helping entrepreneurs to clear the relationship between enterprise strategy and brand positioning brand communication. If an enterprise clearly defines its strategic positioning and occupies the mind of customers, it can achieve brand premium, just as "fear of anger" is to "Wang Lao Ji", "air conditioning" is to "Gree", etc. Once strategic positioning casts a firm impression on the mind of customers, it can enhance the association of customers in decision-making, thus generating projected consumption and helping enterprises to leverage brand productivity.

In the practical operation of the industry, everyone under the guidance of Teacher Li after several rounds of discussion and collision, clear the enterprise in the process of strategy, find positioning confusion, complete the course work.

Subsequently, under the leadership of President Wang, we visited the production workshop and cultural corridor of Jinhai Stainless Steel, and understood in detail the arduous entrepreneurial process of Jinhai Group from the initial small enterprise with only four pipes to become a leading industrial enterprise in Guangxi, and felt the spirit of "reform, innovation and responsibility" of Jinhai people.

This training is required by the development, reality and communication of the Chamber of Commerce. Focusing on the two major themes of "Promoting the high-level construction of the Chamber of Commerce" and "improving the ability of private entrepreneurs", it combines theoretical teaching, visit and investigation, on-site teaching, discussion and other teaching methods, adheres to combining theory with practice, innovates teaching mode and enrichis teaching content. It is highly targeted and effective.

The students said that through learning and training, they have broadened their horizons, liberated their minds, strengthened their confidence in development, clarified their work ideas, identified the focus of work, and guided the direction for the development of the Chamber of Commerce and enterprises. It will further promote the learning effect into the driving force for the high-quality development of the Chamber of Commerce and enterprises, around the "walk in the front, open a new bureau" to take forward, and contribute to the wonderful butterfly change in Wuzhou.